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January 17, 2012
Content Marketing 101: Get The Balance Right
By Jim Connolly
Content Marketing can be super effective, so long as you do the right things, correctly. This post is all about one of the absolute basics: Getting the balance right.

Content Marketing & balance

It's extremely important to focus on the needs of your marketplace, rather than your own needs. People can tell instantly when a service provider has this balance wrong. A very common example we see daily, is when we arrive on sites and get hit by sales messages, banners and pop-ups - All demanding we do something for them. That's the completely wrong balance for successful Content Marketing.

The foundation of great Content Marketing, is to deliver useful information, which a targeted group of people will find valuable enough to subscribe to and share. By continuing to earn their attention, you position yourself as an authority on your subject and make it easy for them to contact you, when they have a requirement for someone with your expertise.

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Recent Articles:
Blogging: The Useful Post Strategy
I've heard a number of bloggers recently proclaim that they are not going to update their blog as regularly as before. A few well-known bloggers made the announcement and now, others have followed suit. Their reason or excuse? From now on, they say, they are only going to publish posts, which hit it out of the park - Home runs!

In other words: They will only publish posts when they know, in advance, the post will be a smash hit.

A word of warning before you do the same
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I have been writing about the capabilities of Drupal, primarily as supported by Acquia, for some time (see for example, Acquia Provides Drupal Commons to Support Open Source Enterprise...
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Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
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