Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn't free. The opportunity costs are significant, which is what we'll explore in this post.
Can agencies truly benefit from a commitment to content (which often carries with it the bonus of getting sharper about their positioning)? Absolutely. Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement.
But it didn't come easy, and it didn't come cheap.
For 25 years, the FCC has pushed a Lifeline program that helps low-income families in the U.S. have access to telephone services. Recently, the Commission announced an update to the...
It's no secret that the wireless industry is in need of more spectrum. Both wireless subscribers and their data usage are growing at a rapid rate resulting in congestion across networks.
One of the services I believe marketers should provide their followers and community members these days is that of filtering and aggregating good, relevant content.
I subscribe to over 100 blogs and I hear over and over again how much some of the folks that choose to follow me on Twitter and Facebook appreciate that I share what I think some of the best reads from each day.
I share other things in those platforms as well, but I generally find 8-10 blog posts daily that I think people will appreciate.
Content Marketing can be super effective, so long as you do the right things, correctly. This post is all about one of the absolute basics: Getting the balance right.
Content Marketing...
Readers of Online Marketing Blog know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship (customer life cycle marketing).
I have been writing about the capabilities of Drupal, primarily as supported by Acquia, for some time (see for example, Acquia Provides Drupal Commons to Support Open Source Enterprise...
