Successful Content Marketing

ContentManagementNews (Enable Images to Fully Enjoy) ContentManagementNews (Enable Images to Fully Enjoy) News Archives About Us Feedback
February 14, 2012
The 6 Lifelong Laws Of Content Marketing For Agencies
By Jay Baer
Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn't free. The opportunity costs are significant, which is what we'll explore in this post.

Can agencies truly benefit from a commitment to content (which often carries with it the bonus of getting sharper about their positioning)? Absolutely. Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement.

But it didn't come easy, and it didn't come cheap.

Continue Reading

Today's Top Videos:
Complete Overhaul of FCC Lifeline Program Is Not Enough
For 25 years, the FCC has pushed a Lifeline program that helps low-income families in the U.S. have access to telephone services. Recently, the Commission announced an update to the...
Spectrum Auctions Should Be Open and Competitive Bruce Mehlman
It's no secret that the wireless industry is in need of more spectrum. Both wireless subscribers and their data usage are growing at a rapid rate resulting in congestion across networks.
Statistics In: The Most and Least Effective Super Bowl Ads of 2012
The commercials in the Super Bowl this year made a big splash, but not all of them hit in a good way. Which ads were...
Recent Articles:
How And Why I Use Buffer
One of the services I believe marketers should provide their followers and community members these days is that of filtering and aggregating good, relevant content.

I subscribe to over 100 blogs and I hear over and over again how much some of the folks that choose to follow me on Twitter and Facebook appreciate that I share what I think some of the best reads from each day.

I share other things in those platforms as well, but I generally find 8-10 blog posts daily that I think people will appreciate.

Content Marketing 101: Get The Balance Right
Content Marketing can be super effective, so long as you do the right things, correctly. This post is all about one of the absolute basics: Getting the balance right. Content Marketing...
Optimizing For Customers And Content
Readers of Online Marketing Blog know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship (customer life cycle marketing).
Using Drupal For Enterprise Grade Web...
I have been writing about the capabilities of Drupal, primarily as supported by Acquia, for some time (see for example, Acquia Provides Drupal Commons to Support Open Source Enterprise...
Other iEntry Business Resources:
--This email is a service of ContentManagementNews--

iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2012 iEntry, Inc. All Rights Reserved Privacy Policy Legal