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March 20, 2012
Digital Coupons As Real Time Conversion Content
By John Jantsch
Coupons have been with us for a very long time. In fact, they remain one of the last vestiges of the offline print conversion realm. While many offline lead conversion tactics have been rendered obsolete by inbound methods, print coupons have held up for traditional coupon shoppers.

But, that's about to change as coupon behavior, stimulated by millions upon millions of Groupon type coupon users. Digital coupon use is closing in on print coupon use at an astoundingly rapid pace.

Digital coupons are fast becoming a medium that every type of business must explore. Consumers are growing to expect them, admit they help seal the deal and remain loyal to brands that offer them.

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